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Privacy Policy

Privacy Policy

Last Updated: 13 January 2026

Aire Valley Fire & Safety (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

1.1 Information You Provide

When you contact us via email, phone, or through our website contact form, we may collect:

  • Name
  • Email address
  • Phone number
  • Business address
  • Any other information you voluntarily provide in your communications with us

1.2 Information Automatically Collected

Our website does not use cookies or tracking technologies. We do not automatically collect personal information about your visit to our website. Our web server may log basic technical information such as your IP address, browser type, and access times for security and technical purposes only.

2. How We Use Your Information

We use the information you provide to:

  • Respond to your enquiries and provide information about our services
  • Process and fulfil service requests and quotations
  • Communicate with you regarding our services
  • Maintain records of our business relationship
  • Comply with legal obligations

3. Legal Basis for Processing

We process your personal information under the following legal bases:

  • Legitimate interests: To respond to your enquiries and provide our services
  • Contractual necessity: To perform our contractual obligations when you engage our services
  • Legal obligation: To comply with applicable laws and regulations

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With service providers who assist us in operating our business (e.g., IT support, accounting services), subject to confidentiality agreements
  • When required by law or to comply with legal processes
  • To protect our rights, property, or safety, or that of our customers
  • In connection with a business transfer (e.g., merger, acquisition)

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymise it.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal information:

  • Right of access: You can request a copy of the personal information we hold about you
  • Right to rectification: You can request correction of inaccurate or incomplete information
  • Right to erasure: You can request deletion of your personal information in certain circumstances
  • Right to restrict processing: You can request that we limit how we use your information
  • Right to data portability: You can request transfer of your information to another service provider
  • Right to object: You can object to processing based on legitimate interests
  • Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children’s Privacy

Our services are directed to businesses and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Aire Valley Fire & Safety

96 Raikes Lane
Birstall
WF17 9QF
United Kingdom

Email: info@airevalleyfire.co.uk

Phone: 07882 986723

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority. You can contact the ICO at ico.org.uk or by phone at 0303 123 1113.